A Collaborative Series by Nik Bentel Studio and Reilly Fitzsimmons.

Pink Foam vs Blue Foam

In the world of design, we use insulation sheet foam for prototyping literally everything. There are two kinds of foam– the pink kind and the blue kind. Both are exactly the same, the only difference is the color. Nik Bentel and Reilly Fitzsimmons had a bet– Which foam do people like best? YOU decide. The color with the most T-shirt sales wins! Live from April 1st, 2023 to April 25th, 2023. 🏆 PINK WON!